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50/50 was founded in 1994 with a focus on making inline skating better. For years, 50/50 has been recognized for the Grindplate, which aims to make grinding easier, with a mix of plastic and metal. The design evolved until the skate frame became the grindplate. This innovation therefore created a secondary market for frames and a replacement product for the original frames which normally come with pads.

The brand is therefore recognized in particular for its grindplates and frames, which made their reputation and which contributed to building the market for interchangeable parts on inline skates, for more customization, from inline skates of the brands common. The brand is known primarily for its frames, but also offers other products and accessories like skate wheels, backpacks and clothing.

50/50 is a brand dedicated to manufacturing aftermarket parts and accessories, primarily for aggressive inline skating, with one goal in mind: make skating better. Among other things, there are several models of frames and wheels for aggressive skating.